“Amazon Music is uniquely positioned to support developing artists,” said Kirdis Postelle, Global Head of Artist Marketing for Amazon Music. This support includes video and audio content, global marketing support, custom merch stores on, increased visibility across Amazon Music’s playlists and programming, high-profile Amazon Original tracks available only on Amazon Music, support for the artists’ Twitch channels, and more.
Drawn from the U.S., U.K., and Germany, Amazon Music will work with each Breakthrough artist and their teams to develop a long-term, customized global plan tailored to their specific needs. Breakthrough will actively support artists across a wide spectrum of genres, encompassing country, U.K. rap, R&B, indie, and more.Īmazon Music’s first selections for Breakthrough are rising country powerhouse Gabby Barrett, emerging R&B singer Kiana Ledé, breakout U.K. Rap star JAY1, 19-year-old rising alt R&B singer/poet Arlo Parks, critically acclaimed folk pop group Provinz, and rising German pop sensation Malik Harris.
15, 2020- (NASDAQ: AMZN) Amazon Music today announced Breakthrough, a new developing artist program aimed at championing emerging artists at the most crucial moment in their careers, accelerating them to the mainstream. Launching today, Breakthrough is a long-term initiative aimed at supporting up-and-coming artists at the most important moment of their careerīreakthrough’s first selection of artists from the U.S., U.K., and Germany are Gabby Barrett, Kiana Ledé, JAY1, Arlo Parks, Provinz, and Malik Harris
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